Case Studies:

Amazon (Kids & Family)
Echo Glow

Lead UX efforts for a new device launch; the first smart light created by Amazon. Learn more

Amazon (Kids & Family)
Parent Dashboard

Millions of kids engage with Amazon Kids, but in 2015 parental tools were limited. I lead UX for Parent Dashboard, giving caregivers and parents a one-stop location to manage their kids’ experience. Learn more

Amazon (Digital Commerce)
My Content & Devices Redesign

In December 2019 I joined a new Product group within the Digital Commerce Team. MYCD (My Content and Devices) is one management hub where I own the UX. My Content and Devices is a space where customers can view all their 1P digital content and devices purchased through Amazon.

The MYCD redesign garnered a 400% increase in settings activity. Learn more

Amazon (Digital Commerce)
Design Infrastructre and Advocacy

Beyond owning UX across two Tech teams (YMS, MYCD), I also owned all the Digital Commerce org’s outreach across the other teams who didn’t have design support.

Here were some of my actions to grow design culture:

  • Drafted the UX Newsletter

  • Operated UX Office Hours

  • Digital Commerce design intake requests

  • Created self-service research tools

  • Provided audits, recommendations, sample designs to those in need.

  • Gave design talks about UX process, research, and team accomplishments.

  • Facilitated, presented, created templates/logos for the organization’s yearly Membership Summit.

Amazon (Digital Commerce)
Your Memberships and Subscriptions Redesign

My other day-to-day responsiblity on the Digital Commerce team is to own subscription management design.

Customers have multiple paths to discover and sign up for Amazon’s services (Prime, channels, Audible, Comixology). Your Memberships and Subscriptions (YMS) is the single-view of all of Amazon’s 1P subscriptions, with self-service tools to address customers’ needs.

nickelodeon
nick & nick.jr Website Redesign

Over two years, I worked with kids to improve and revamp the nick and nickjr.com sites.

There were a few objectives to the website redesign:

  • Be form-factor compatible across desktop, tablet, mobile. Adapt anywhere a kid could be.

  • Have flexibility across content types; inline games, paid-apps, videos, polls, engagement buttons (DO NOT TOUCH).

  • Increase engagement; time on site, number of content interactions. Segment users into their preferred, personalized entertainment patterns.

  • Increase sign-in to cable service providers.

  • Maintain and improve advertising relationships.

Condé Nast
Golf Digest Redesign

I handled the visual designs for responsive replatform of Golf Digest (desktop resolutions, tablet, and mobile).

J.P. Morgan Asset Management Hub

J.P. Morgan (via Razorfish)
Asset Management Redesign

I was one member of a three-person design team to create J.P. Morgan’s Asset Management site.

The internal site had two goals for their Asset Managers:

  1. Break down complex financial data into prioritized, simple to scan (and edit) visualization.

  2. Surface guides and articles to create effective narratives to sell, contextualize data.